Wicked Cupcakes worked with C Squared Social to find potential franchisee with targeted social media advertising.
After mother-daughter team Tracey Noonan and Danielle Vilagie took a cake-decorating class together, they turned their passion into a business and launched a cupcake store in the small town of Cohasset, Massachusetts. To fill a growing number of orders from out of town, they invented the portable “cupcake in a jar” to safely ship to customers. Wicked Good Cupcakes stores and trucks are now popping up all across the country.
Wicked Good Cupcake’s goal was to generate leads for its new cupcake franchise while reducing the cost per lead
Wicked Good Cupcakes worked with C Squared Social to carry out the campaign. To automate the lead generation process, C Squared partnered with Facebook Marketing Partner Zapier to follow up with people who might be interested in starting a Wicked Good Cupcakes franchise.
Capturing potential leads C Squared created photo and video lead ads that reached people in the catering industry who were also looking to start their own business. To find them, the team selected audiences by interest in and reconnected with people whom the pixel indicated had visited the franchise section of its website. It also ran the ads based on geography to reach people attending a specific franchise convention where Wicked Good Cupcakes was exhibiting. With our automated tools and processes Wicked was able to:
The ongoing lead ad campaign brought Wicked Good Cupcakes more leads at a lower cost per lead. In the first 4 months, the May 30–September 15, 2018 campaign achieved:
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