Essentials to E-Comm Marketing Series: 3… 2… 1… New Product Launch!

By Danielle Whetstone The unfortunate reality is that not every new product launch hits the mark. Cruise the discount aisle at your local grocery store and you’ll find plenty of examples of new products that didn’t quite land. Whether it was a miss in anticipating consumer trends, an inflated price point, or a lack of […]

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