What Are the Benefits of Programmatic Advertising and Why Should it be a Key Part of Your Marketing Strategy?
By Emilia Crail Programmatic…what? You may have heard about it but never really understood what it is or why it’s a key component of a marketing media mix. Or this might be the first time you’ve heard the term. Either way, we’ll help you learn how programmatic can be an effective strategy for your business. […]
C Squared Social Partners with Mr. Wonderful!
FOR IMMEDIATE RELEASE: May 19, 2021 Kevin O’Leary, aka Mr. Wonderful, shares his secret weapon to digital marketing. Carlsbad, CA: C Squared Social proudly announces their endorsement by Kevin O’Leary, world-renowned entrepreneur, author, and television personality. This milestone comes after the startup’s impressive work with Wicked Good Cupcakes. Backed by Shark Tank’s Kevin O’Leary, Wicked […]
Email’s Not Dead
By Danielle Whetstone We’ve all heard the stats about dismal email open rates and the diminishing effectiveness of emails in general. While data doesn’t lie, it’s a little premature to throw in the towel or write off email marketing as ineffectual. According to a survey in August 2019 by Statista, over 90% of American internet […]
Spring Marketing Trends
By Kelly Corder A new season means fresh, redesigned marketing strategies to keep up with current trends across all industries. As businesses reopen and bounce back, strong marketing is more important than ever. Whether that’s a strong content feed, targeted paid ads, influencer marketing, or any other advertising medium, stay up-to-date with what’s trending. E-commerce […]
Meet Webpage’s Hot Cousin: Landing Page
By Danielle Whetstone In a digitally savvy world, it’s no new news that an easy-to-navigate, visually appealing website is a powerhouse, must-have tool. But while we could talk ad nauseam about best practices for web page design, reducing bounce rates, and text-to-graphic ratios, we’re focusing on the related but separate, increasingly more popular cousin to […]
The Future of Franchising is Bright
By Cody Crail Every year the Franchise Leadership & Development Conference puts major effort into generating a thorough report on the status of franchising in the U.S. They do this by surveying hundreds of franchise companies ranging from international best-in-class established brands to new, emerging concepts with only a handful of franchisees, and everyone else […]
Why Google Ads? Why Now?
By Danielle Whetstone While Google is a relatively young concept, launching in 1998, most Americans can hardly imagine existing without it. Its dominance in the marketplace has even led to the official adoption of “Google” as a verb, as in “Just Google it”. Its rise to glory and fame, however, is a topic for another […]
Curating Strategic Content in a Social World
By Kelly Corder Now more than ever, consumers are doing research on brands before committing to a purchase. Having refined social media platforms boosts credibility for your business and intrigues customers — so much so that having good content can lead to a 6x conversion rate! Creating consistent, quality content is key to staying in […]
Aligning Your Marketing Efforts with the Funnel Framework
By Madeline Coast The digital environment is a competitive one, a landscape in which your business is fighting for even a second of someone’s attention across a multitude of platforms and communication channels. So, how does a company align all of its marketing efforts in this dynamic and sometimes overwhelming digital environment? The Marketing Funnel […]
Get in the Fast Lane for Driver Recruiting
By Danielle Whetstone As the nation reopens post-COVID and a new normal is drafted for business operations, one thing is certain — the ripple effects of this last year are sure to be felt for some time to come. But while most industries across the economy took a hard hit in 2020, the transportation industry […]
