Blueprint is Transforming the Way Brands Choose an Agency
The process of selecting an ad agency can be frustrating. How do businesses know they’ve made the right decision before they see creatives and marketing strategy? We think businesses shouldn’t be forced to commit to an agency before they’re ready. That’s why C Squared Social developed Blueprint. Our comprehensive brand analysis allows businesses to see […]
Marketing Mega-trends You Can’t Ignore in 2022
At C Squared Social, we pride ourselves on being at the forefront of digital marketing trends – from social media content to paid ads, website design to email marketing. The ever-evolving nature of digital marketing is what keeps our team excited and motivated throughout the year. We wanted to share some of the hottest trends […]
Marketing Mega-trends You Can’t Ignore in 2022
At C Squared Social, we pride ourselves on being at the forefront of digital marketing trends – from social media content to paid ads, website design to email marketing. The ever-evolving nature of digital marketing is what keeps our team excited and motivated throughout the year. We wanted to share some of the hottest trends […]
Content Marketers are Using User-Generated Content to Elevate Their Strategy
By Lucas Jarrett One of my mentors always told me, “marketing is everything and everything is marketing.” From billboards lining the highways to ads on Facebook to spots in a newspaper — marketing is everything and everywhere. One form of marketing that is taking off in popularity is user-generated content (UGC) and it’s sweeping the […]
Marketing in the Metaverse: the Digital Frontier
By Alisa Martell What is the Metaverse? Technology grows and shifts at a rapid pace. We’re starting to see innovations that were previously unimaginable. One of these innovations includes metaverses—unique, immersive, virtual reality environments that are accessed with the use of a VR headset or goggles—and they’re starting to take over the internet. Popular metaverses include […]
Is 3PD the Solution to a Cookieless Future?
By Maddy Coast As the digital marketing world continues to adapt to a cookies-less future, new strategies are being deployed to maintain the results that were once had in ‘the good ‘ol days’. Back in 2018, Facebook (now the Meta suite of platforms- that’s how fast times are changing!) was under major fire for data […]
Cookieless Tracking: What it is and How it Affects Your Business
By Lucas Jarrett The day is upon us. Cookies –– in the form of third-party tracking, not the kind you eat –– are becoming obsolete. With new updates coming to the Metasuite of products and other digital marketing platforms blocking the use of third-party cookies, it’s time to adapt and overcome. What’s going to happen […]
Cookieless Tracking: What it is and How it Affects Your Business
By Lucas Jarrett The day is upon us. Cookies –– in the form of third-party tracking, not the kind you eat –– are becoming obsolete. With new updates coming to the Metasuite of products and other digital marketing platforms blocking the use of third-party cookies, it’s time to adapt and overcome. What’s going to happen […]
Lights, Camera, Advertising: Check Out These 2022 Meta Trends
By Kelly Corder As we head into Q2, let’s take a look at what 2022 has already taught us about Meta (formerly Facebook) trends, and what to anticipate for the rest of the year. Meta is the most used social media platform (300M users), has the highest ROI, engagement, and highest quality leads. Knowing the […]
The High ROI of Mentorship: How to Invest in Employee Success
By Jessie Davis Think of your favorite book, movie, or TV show. Is there a relationship between two characters that could be identified as a mentorship? From Harry Potter to 30 Rock to Star Wars – just to name a few – mentors and their protégés show up in a ton of pop culture sources. […]
