Essentials to E-comm Marketing Series: Holiday Hullabaloo
By Danielle Whetstone If you’re an e-comm retailer, you don’t need us to remind you of the gravity the holiday season holds for your bottom line. For many businesses, Q4 is the most lucrative time of the year. While there are plenty of advertising opportunities throughout the year, none compare with the buying power of […]
Essentials to E-comm Marketing Series: Holiday Hullabaloo
By Danielle Whetstone If you’re an e-comm retailer, you don’t need us to remind you of the gravity the holiday season holds for your bottom line. For many businesses, Q4 is the most lucrative time of the year. While there are plenty of advertising opportunities throughout the year, none compare with the buying power of […]
How to Work Your Leads Series: #5 Be Persistent. Not Annoying.
By Danielle Whetstone We’re wrapping up our blog series of tips and tricks for How to Work Your Leads with our final tip #5: Be Persistent. Not Annoying. True enough, digital leads can be hard to track down, but let’s dive into how to encourage engagement without turning off your lead for good. Offer Value […]
How to Work Your Leads Series: #4 Don’t Cherry Pick
By Danielle Whetstone We’ve been diving into the best tools and tricks to work your leads. This week we’re talking about cherry-picking. No, not filling your bucket with the delicious stone fruit. The practice of selecting only the best, most qualified leads from the batch. Let’s talk about why this isn’t the best use of […]
How to Work Your Leads Series: #3 Be Realistic
By Danielle Whetstone For years we’ve been helping clients generate quality leads through digital marketing. One of the biggest hurdles clients face is being realistic about what to expect. We’re breaking down some misconceptions and laying the foundation for realistic lead communication. Don’t expect leads to do their homework. While you might be the hottest […]
How to Work Your Leads Series: #3 Be Realistic
By Danielle Whetstone For years we’ve been helping clients generate quality leads through digital marketing. One of the biggest hurdles clients face is being realistic about what to expect. We’re breaking down some misconceptions and laying the foundation for realistic lead communication. Don’t expect leads to do their homework. While you might be the hottest […]
How to Work Your Leads Series: #2 Be Friendly
By Danielle Whetstone When it comes to sales, lead generation is only part of the equation. How and when you reach out to your leads can make all the difference in closing a sale. And let’s be honest, digital leads are a different beast to nurture. In this series we’ve been diving into some best […]
How to Work Your Leads Series: #1 Act Immediately
By Danielle Whetstone When it comes to sales, it’s evident that it’s increasingly more challenging to generate leads and convert prospects into customers. When fast-paced, immediate gratification is the norm, how do you break the cycle? In this blog series, we’re breaking down some of our best tips and tricks to work your leads. Tip […]
How to Grow Your Brand in the “Connected Decade”
By Emilia Crail Connected TV is currently one of the fastest-growing channels in advertising — and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an impact. Connected TV (CTV) is digital content accessed by apps and […]
How To Work Your Leads
By Danielle Whetstone So, your digital ad campaign has launched and you’re seeing some great results with lead flow! But, with spam filters and call screening how do you reach these people? With the advancement of technology, the sales landscape has changed significantly, which means our tactics for lead engagement need to evolve as well. […]
