Your website is often the first impression potential buyers have of your company, and if it’s outdated and clunky, they probably won’t be back no matter how great your product or service is. Investing in a website that puts your business’s best foot forward is essential to keeping viewers engaged and ready to take the next step with you (clicking ‘add to cart’). Here you have it – 5 signs it’s time for a website refresh. Don’t worry, if you’re thinking your site is due for a change, we can help.
It looks a little…retro
Just as fashion trends change, so do websites. Modern colors, fonts, pictures, and formatting are the fundamentals of an attractive website. Surveys show that 81% of users think less of a business if the website is outdated, and 39% would be on the fence about purchasing a product or service. While fashion trends make comebacks (for better or worse), a clean site design is always in style. Pro tip: the average website lifespan is 2 years and 7 months.
It’s not mobile-friendly
Almost half of all website traffic comes from mobile devices, and optimizing for mobile is essential. This includes an easy-to-use navigation bar, clickable buttons, simplified forms, and a layout that flows well. Cutting the fluff and making sure your website is clear and concise gives visitors a better user experience that leaves a positive impression.
Your competitors have newer sites
Your products and services might exceed the competition, but if your website doesn’t, you’re at risk of losing business. When a competitor’s site is clearly contemporary while yours hasn’t been updated in a while, it can reflect poorly on your company. In a cutthroat marketing landscape, a website that keeps viewers interested is key.
It’s not delivering sufficient conversions
Have you seen drop-offs in traffic or leads? Are customers not converting like they used to? This is a tell-tale sign of a website that needs a makeover. You could be losing prospects to competitors and Google prioritizes websites with a high presentation quality. Make your website work for you by showcasing attention-grabbing content that boosts your search rankings.
Your website has a poor user experience
No one wants to squint at text, zoom in on mobile, scroll endlessly, or click links that go nowhere. When a viewer is coming to you, that positive first impression is critical. Have we mentioned how important a first impression is? UX/UI designers specialize in ensuring a user experience that dazzles with simplicity and effectiveness.
If your website meets these criteria, it’s time for a refreshed approach. Investing in impressions drives conversions, resulting in a beautiful site and an ROI you’ve been missing out on. At C Squared Social, we create stunning, responsive websites that tell your story in a dynamic and visually appealing way. Our in-house team is experts at leveraging current trends to show off an impressive online presence. With SEO strategies in place, your website will be stunning, effective, and on the first page of search results.
Reach out to learn more about where we can take your business with a new website and see examples of remodels that have made all the difference.
